A new voice for women’s health

When Caity approached me, she wanted a brand identity that truly reflected her purpose. From our first conversation, I knew I wanted to help bring her vision to life.

Through collaborative branding sessions (which often ran long thanks to our great banter!), we honed in on her brand’s direction, focusing on accessibility and inclusivity. Caity’s hands-on approach added a personal touch to every step, allowing us to explore creative ideas freely and shape a brand that felt genuinely hers.

With a clear vision in place, I developed a compressive brand style guide and a suite of custom visual assets for her to use across all platforms. To ensure a smooth rollout, I walked Caity through the process, making implementation seamless.

The result? A brand that set the foundation for Unmasked Naturopath’s launch and gave Caity the confidence to move forward, knowing her brand would connect with and inspire her community.