Culture in the City

Weekends in Rotterdam is a prominent city guide trusted by over 70k locals and visitors. To match its growing influence, the platform required a visual evolution to deepen community engagement and streamline its digital presence. The objective was to translate local expertise into high impact visuals that resonated with an active audience.

The creative focus centered on rewarding the audience through strategic assets, including a downloadable city guide and an educational infographic poster. A refreshed system of social templates was also implemented to ensure a cohesive and professional brand voice across every digital touchpoint.

This transformation drove higher engagement and solidified the platform’s reputation as an essential resource. By aligning the visual identity with its market authority, the project provided the brand with a more polished and scalable narrative.