Culture in the City

Weekends in Rotterdam is the go-to city guide for uncovering the best of Rotterdam, trusted by 70k locals and visitors alike.

Co-founder Mathilde brought me on board to elevate their design game and grow their community. Working closely with her and the team, we transformed ideas into bold, engaging visuals—creating a downloadable city guide to reward subscribers, an infographic poster packed with quirky city facts, and a fresh suite of social templates to keep the brand looking sharp across all platforms.

The results from the Weekends community was exactly what we’d hoped for—high engagement, excitement, and plenty of love for the new designs. And Mathilde’s reaction? The perfect cherry on top.