Behind the Booth

Behind The Booth is a music industry news platform and podcast featuring interviews with global professionals. When a naming conflict necessitated a strategic rebrand, the objective was to create a distinct new identity that preserved existing brand recognition while staying ahead of the curve.

The project focused on crafting a bold logotype and a refreshed visual identity tailored for a high energy digital presence. Every element, from podcast cover art to custom social media templates, was reimagined to ensure the platform looked as professional as the industry insights it provides. This transition resolved the naming conflict while providing Behind The Booth with a more resilient and cohesive image. The new identity and versatile template system now effectively support the platform’s ongoing content and growth.