I’ve helped lifestyle brands, fashion e-coms, tech titans, and many others across the world transform their visual narratives to magnetic brand experiences.
Bob's your uncle
In my house, creativity was currency. Watching my uncle Bob turn product design into a life of international travel showed me early on that design was my ticket to the world. Since then, my career has been shaped by intentional moves. From Melbourne’s vibrant design scene to Amsterdam’s bold, tech forward energy, I’ve pursued creative work that connects across cultures.
Mrs World Wide
Now based in Abu Dhabi’s fast moving innovation landscape, I’ve become a cultural sponge. I bridge visual storytelling with deep user experience, creating work that is not just fresh, but grounded in human understanding. I’m here to push ideas further, build genuine connections, and usually track down the city’s best coffee or matcha along the way!
Enjoying a typical Dutch breakfast – Hagelslag on bread