I’ve helped lifestyle brands, fashion e-coms, tech titans, and many others across the world transform their visual narratives to magnetic brand experiences.
Bob's your uncle
Growing up in a creative household, I was inspired by my uncle Bob, a product designer for Ocean and Earth. Watching him travel the world with his never-ending supply of plane tickets made me realise that design could be my own ticket to explore it too. Studying Communication Design first in Melbourne, I then shifting my focus to UX/UI, merging my love for visual storytelling with a deeper emphasis on user experience.
Think like the Dutch
After establishing myself in Australia, I moved to the Netherlands, a place I’d always dreamed of living. It was a game-changer, allowing me to hone my craft while drawing inspiration from Dutch culture. Living abroad deepened my understanding that design is about creating connections. A universal language that brings people together.
Mrs World Wide
Now based in Abu Dhabi, I bring a wealth of design knowledge with me, applying my expertise across continents to create work that feels fresh, intentional, and drives real impact for brands. I’m always pushing boundaries and evolving as a designer. And, of course, where there’s creativity, there’s caffeine (obviously).
Enjoying a typical Dutch breakfast – Hagelslag on bread